How Strategic Facebook Ads Delivered More High-Quality Leads While Lowering Costs and Scaling Efficiently

An American client wanted to dramatically increase both the quantity and quality of their leads at the beginning of 2025. They engaged me as their dedicated Meta Ads Manager to refine their campaign structure, optimise targeting, and implement a scalable strategy that delivered high-value prospects.

By executing a data-driven approach, they achieved:

• 139 high-quality leads, a 93.1% increase in lead volume.

• A $30.18 drop in CPL (Cost Per Lead), reducing costs by 28.1%.

• Scaling budget by 38.7% while maintaining efficiency, driving sustainable growth.

We accomplished this by optimising audience segmentation, refining ad creatives for stronger engagement, and leveraging first-party data to target high-intent users. Additionally, we implemented automated bidding strategies, adjusted campaigns in real time based on performance insights, and introduced lead form enhancements to improve conversion rates.

This combination of strategic scaling and cost-efficiency allowed the client to achieve unprecedented lead growth without compromising quality. We continue refining their campaigns to maximise long-term success.