How Strategic Facebook Ads Increased Conversions and Revenue While Cutting Costs

A Dutch client needed to increase conversions and maximise conversion value while improving cost efficiency at the beginning of 2025. They engaged me as their dedicated Google Ads Manager to refine their campaign structure, optimise bidding, and implement a data-driven strategy for sustainable growth.

By executing a targeted and strategic approach, they achieved:

• A €4,610 (or 93.7%) increase in conversion value, driving higher revenue.

• A €9.46 drop in CPA (Cost Per Acquisition), reducing costs by 28.1%.

• A 27.14% decrease in total ad spend while maintaining strong performance.

We accomplished this by refining audience targeting, restructuring campaigns for maximum efficiency, and leveraging real-time bid adjustments to optimise for high-intent users. Additionally, we improved ad creatives to increase engagement, tested dynamic ad formats for better conversion rates, and implemented data-backed budget allocation strategies.

This approach allowed the client to achieve more conversions at a significantly lower cost, proving that strategic Google Ads management can drive profitability while reducing ad spend. We continue to refine their campaigns for long-term success.