How Strategic Facebook Ads Drove Explosive Growth in Conversions, ROAS, and Revenue

An American client wanted to scale their business while improving efficiency and profitability. In August 2024, they engaged me as their dedicated Google Ads Manager to optimise their campaign structure, enhance targeting, and scale spending effectively.

Through a strategic and data-driven approach, they achieved:

• 257 conversions, a 90.37% increase, driving significant business growth.

• An 18.47% drop in CPA (Cost Per Acquisition), improving cost efficiency.

• ROAS surged to 2,243%, a 35.85% increase, maximising profitability.

• A $719K increase in revenue, a staggering 110.23% growth.

• Scaling ad spend by 54.59%, ensuring sustained performance at scale.

We accomplished this by restructuring campaigns for efficiency, refining audience segmentation, and leveraging AI-powered bid strategies to maximise high-intent traffic. Additionally, we introduced dynamic ad creatives to improve engagement, implemented real-time budget adjustments based on performance trends, and optimised the sales funnel to drive higher conversions.

This strategic approach allowed the client to scale aggressively while maintaining exceptional profitability. We continue refining their campaigns to sustain long-term success and maximise revenue potential.