Optimised Tracking and Google Ads Strategy Drove Massive Growth in Sign-Ups

A Norwegian client needed accurate conversion tracking to maximise their sign-ups. They hired me as their dedicated Google Ads Manager to implement a structured tracking system and optimise their campaigns.

By installing the right tracking in the first two months of 2025 and refining their ad strategy, they achieved:

• 7,050% increase in sign-ups, unlocking massive growth potential.

• A drop in CPA (Cost Per Acquisition) of 6 NOK, improving cost efficiency.

• A 1.84% increase in CTR (Click-Through Rate), enhancing engagement and ad effectiveness.

With precise data tracking, we successfully scaled their campaigns, leading to a more profitable and sustainable acquisition model. We continue optimising their account to further improve performance and drive long-term success.