How Strategic Facebook Ads Delivered Higher ROAS and Increased Revenue with Minimal Spend Increase

An American retailer wanted to maximise their return on ad spend (ROAS) and overall conversion value during the last three months of 2024. They engaged me as their dedicated Meta Ads Manager to optimise their campaign structure, scaling strategy, and seasonal bid adjustments.

By implementing my recommendations, they achieved:

• A 14% increase in ROAS, significantly improving profitability.

• $120,000 in revenue, demonstrating strong campaign performance.

• Only a 2.8% increase in ad spend, maximising efficiency.

We achieved this by setting campaigns up early for success, scaling at the right time, and leveraging seasonal bid adjustments. Additionally, we optimised audience segmentation, refined creative for seasonal trends, and closely monitored real-time performance to adjust budgets effectively.

We continue refining our strategy to sustain long-term growth and maximise profitability.