How Strategic Google Ads Delivered Higher Conversions and Increased Profitability

The client required accurate conversion tracking and hired me as their dedicated Google Ads Manager. After implementing proper tracking and my strategic recommendations, they achieved:

  • 827 conversions, an increase of 111 conversions.

  • A drop in CPA (Cost Per Conversion) of $6.20, to $13.32.

  • A 4.11 ROAS (Return On Ad Spend), showing significant profitability.

  • A higher Conversion Value of $45.3k, with spending 21.08% less.

This led to more effective campaigns and a stable ROAS. We continue to optimise their account to maximise conversion value and deliver exceptional results.

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