How Strategic Facebook Ads Delivered Higher-Quality Leads at Lower Costs

The client aimed to generate more leads in APAC (Asia Pacific) through Facebook and engaged me as their dedicated Meta Ads Manager. After implementing my recommendations, they experienced:

• A significant improvement in lead quality.

• A 9% increase in on-Facebook leads.

• A 27.8% reduction in cost per lead, all while spending 21% less budget.

We’ve continued refining our strategy to maximise high-quality leads from their investment.