How Strategic Microsoft Ads in the United States Delivered a Increase in Leads

The client aimed to expand their reach and generate more leads in the United States, and engaged me as their dedicated Microsoft Ads Manager. Within the first month of implementing tracking and launching campaigns with minimal spend, they saw:

• A remarkable 600% increase in leads, with 2 deals worth $60k.

• A CTR (Click Through Rate) of 5.91%, significantly higher than industry averages.

• 22k impressions and 1305 clicks, with improved ad performance from the outset.

We continue to refine and optimise their strategy to maximise lead generation, ensuring a continued return on investment.